Plantario

Packaging
Illustrator


Plantario is a plant-based brand that makes burgers with local ingredients and recipes inspired by different parts of the world. The name is a combination of Spanish words meaning; a planet full of plants.

The narrative is around the concept of responsible consumption. It is impossible to save the world by making vegan burgers, but it could be the first step in a series of changes that could help keep the planet alive a little longer. 

The packaging tries to be as environmentally friendly as possible, taking into account the nature of the product. 

"PLANTARIO is an idea that respects the planet, from the food we eat to the small habits that contribute to the cause. Moving to the right side is the main idea, the side that helps the planet. It's not perfect and it's not going to happen tomorrow, it's going to take time, but we have to start at some point and if a vegan burger is given a chance it's going to be a starting ceremony or a historical event, all the work will have been worth it.


Client: Plantario
Branding, Packaging & Narrative: PAZ MIAMOR
Photography: Alvaro Picca

Insta / @pazmiamor

2021
Córdoba, Argentina



Plantario
Published:

Plantario

PLANTARIO is a plant-based brand that makes burgers with local ingredients and recipes inspired by different parts of the world. The name is a co Read More

Published: